Lynn Soram aka "The Credit Card Lady" was first exposed to Merchant Card Processing in 2006 when she wanted to find a way to start a business of her own and be able to work from home so she could raise her two children, Brianna (22) and Brandon (19.) Her husband of 31 years, Brian, supported the family until she built a very successful Credit Card Processing business portfolio consisting of salons, restaurants, dental offices, medical offices, online businesses and car dealerships. Lynn is very passionate about educating her merchants about the most beneficial pricing structure and equipment that fits their needs. She truly believes in building a strong foundation with her merchants by fully understanding their processing needs and suggesting a "make sense" solution for them. She accomplishes this by reviewing recent statements to provide rate comparisons and savings, discussing specific needs, including any 3rd party provider software, and presenting solutions. Lynn is very focused on trying to minimize excessive processing fees and provide equipment free of charge whenever possible.